Carsten Paulus

focuses his research activities on marketing communication performance management in large plant engineering business. My dissertation project intends to explore and elaborate the most critical hotspots of marketing communication performance management in large plant construction companies from a communication function‘s standpoint and aims at developing practical solution approaches for identified bottlenecks behind those hotspots.

Education
09/13-dato: University of St.Gallen |
PhD Program in Management
07/12-12/12: University of Stellenbosch |
MBA Exchange Semester
09/11-08/13: EBS Business School |
Master in Marketing (M.Sc.)
10/07-09/10: Cooperative State University Mannheim |
Bachelor of Arts (B.A.) in Industrial Management

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