Naked Sundays

Naked Sundays is a beauty brand created to make sun protection fit naturally into daily makeup and skincare routines. Its focus is on high-performance SPF that blends smoothly, avoids a white cast, and supports reapplication during the day without disturbing cosmetics or skin finishes. The brand began when former TV News journalist Samantha Brett saw many colleagues work long hours outdoors and later needed to have skin cancers removed. She recognized that there was no SPF designed to pair comfortably with makeup while still providing dependable protection for long, active days. Naked Sundays developed from this realization and grew into a first-of-its-kind SPF line created by women and guided by scientific research. The mission is to help lower skin cancer rates for the next generation by offering sun protection that is practical, wearable, and easy to use every day. The company launched with the Hydrating Glow Face Mist, a product that also functioned as a makeup setting spray. It sold out within two weeks. Later that same year, it debuted at Mecca in Australia with four products, which sold out rapidly when shoppers purchased 3 months of inventory in just 24 hours. Naked Sundays continued to grow as interest in practical, wearable SPF increased. Four years after its launch, it remains a leader in the global SPF movement and has helped shape a category that merges skincare, makeup, and sun protection into one routine. Its products are now available at major beauty retailers and online. The line can be found in over 1000 Ulta Beauty stores in the United States, over 1000 Shoppers Drug Mart stores in Canada, and at Sephora and Boots in the United Kingdom. Each year, the brand releases about 10 new products to meet growing consumer demand. Naked Sundays formulates its products by combining scientific innovation with plant-based skincare ingredients to deliver SPF products that protect the skin while offering a comfortable, refined finish. These qualities allow the products to blend easily into existing beauty habits. The collection includes a peptide foundation tint that has gained strong consumer interest, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick offered in several blush shades, a bronzer, a hydrating moisturizer, and other cosmetics infused with SPF. A summer-inspired fragrance line is also part of the brand’s offerings. The company maintains a commitment to vegan and cruelty-free formulas and avoids sulfates, GMOs, petrolatum, and synthetic colors. Many creams, serums, and lotions are fragrance-free, offering gentle options while still delivering noticeable results. Naked Sundays has earned recognition through multiple industry awards. It appeared in the 2025 Editors' Choice SPF Awards by WWD, with the CabanaClear Water Gel Serum SPF 50 highlighted in the category. In 2024, Cosmopolitan in the United States named the BeautyScreen SPF50 Peptide Foundation Tint the Best Skin Tint for acne-prone skin. The brand also won the 2022 Mecca Beauty Innovation Award and was a finalist in the 2021 Beauty Design Awards. Buyer feedback often praises the Hydrating Glow Mist Setting Spray SPF for its ease of use and the CabanaClear Water Gel Serum SPF50 for its lightweight feel and strong protection. Media coverage has helped broaden the brand’s reach. Forbes highlighted its SPF-infused blush sticks as a notable seasonal launch, and Reset Magazine offered a positive review of the BeautyScreen SPF50 Peptide Foundation Tint for its lightweight texture and smoothing effect on the skin. Naked Sundays also supports charities focused on skin cancer prevention and awareness. Its purpose-driven mission encourages education, early detection, and consistent daily SPF use as part of its ongoing commitment to future generations.